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Appendix

For those wishing to dig a little deeper, the full versions of a number of articles cited in Spiced are available here:

Spiced, Chapter 1 (page 8): Gilly & Graham, “The Effects of Promotion on the Consumption of Infant Formula, Journal of MacroMarketing (including critiques by Boddewyn and Meade, and a rejoinder by the authors). Read the full article.

Spiced, Chapter 6 (page 142): Davis, RM 2008, “Tobacco Ghost-Wrote Reports… and Boddewyn,” Tobacco Control (including Boddewyn’s reply). Read the full article.

Spiced, Chapter 7 (page 147): Nutt et al. 2010, “Drug Harms in the UK: A Multicriteria Decision Analysis,” The Lancet. Read the full article.

Spiced, Chapter 11 (page 257): Nutt et al. 2007, “Development of a Rational Scale to Assess the Harm of Drugs,” The Lancet (including criticism and authors’ replies). Read the full article.

Spiced, Chapter 12 (page 293): Nutt, David J. 2016, “Equasy – An Overlooked Addiction with Implications for the Current Debate on Drug Harms,” The Lancet. Read the full article.

Spiced, Chapter 14 (page 320): Graham, John L. 1987 & 1999, OPED articles on consumer controls on TV ads